Proper Form Consulting
Finance clarity that scales
Bringing Fortune 500 financial discipline to companies that need it most* 20+ | Years of Financial Leadership
* $1B | Revenue Environments Led
* $40M - $125M | Growth Through Acquisition
* $1M+ | Annual Savings Negotiated
About David Ramirez
The CFO your business deserves
David Ramirez is a finance and operations executive with 20+ years of experience scaling consumer brands, retail organizations, and growth-stage businesses from $40M to $1B in revenue.Through Proper Form Consulting, David provides Fractional CFO leadership to founder-led companies and growth-stage businesses ranging from $5M–$40M in revenue — bringing the financial rigor of enterprise companies to the businesses that need it most, without the full-time cost.He is a trusted partner to CEOs, founders, and boards, known for building and mentoring high-performing finance teams and fostering strong cross-functional partnerships.
• Enterprise Pedigree — Finance leadership at Dressbarn ($1B), Ralph Lauren ($500M retail), and Jump Design Group, plus VP and Director-level roles across major organizations.
• ERP & Systems Transformation — Led Oracle ERP implementations, MicroStrategy forecasting systems, and full finance infrastructure builds.
• M&A Integration Experience — Led financial diligence and integration for two acquisitions, growing revenue from $40M to $125M.
• Bilingual: English & Spanish — Serving founders and investors across domestic and international markets.
What We Do
Services
CFO Leadership
Embedded, senior-level finance leadership without the full-time cost. Ideal for founder-led companies ready to professionalize their financial operations and reporting.
Financial Infrastructure & Systems
Build forecasting models, KPI dashboards, and cash flow reporting that give founders and investors the visibility they need to make confident decisions.
FP&A & Business Intelligence
Improve pricing discipline, markdown planning, and inventory turnover through disciplined forecasting and reporting cycles tied to your business model.
Working Capital & Cash Flow
Structure production financing and improve cash flow planning to increase working capital availability and operational flexibility across your business cycle.
Investor & Board Reporting
Prepare financial presentations and data packages that support partnership discussions, board communication, and investment readiness with clarity and credibility.
Acquisition & M&A Support
Lead financial diligence, integration planning, and post-merger reporting for growth-stage companies navigating acquisitions or preparing for a transaction.
Get In Touch
Let's talk about your business.
Whether you're a founder looking to build financial infrastructure, preparing for a capital raise, or navigating a critical growth moment — Proper Form Consulting is here to help.